How we plan to collect 400 ponytails by June 2013 (and why).
Find out more about our campaign:
One in three women will be diagnosed with cancer in her lifetime and nearly 60% of them regard hair loss as the single worst side effect of cancer treatment.
Hair loss as a result of cancer treatments can be devastating to a woman’s self-esteem as well as emotionally distressing as they feel others will realize they are sick. Many patients report feeling insecure about their appearance during this time and isolate themselves from others as a result of this.
In our part of the world, the social pressure on maintaining one’s physical appearance makes it even harder for women to cope with the disease. They fear others finding out about their condition due to the stigma still associated with breast cancer and treating them differently. As such, the majority of Lebanese breast cancer patients rely heavily on wigs during chemotherapy to help them look and feel more like themselves again.
Unfortunately, natural (human-hair) wigs which are the most comfortable, durable and physically-appealing for patients are also quite costly - especially in considering the high medical expenses and bills one incurs during treatment.
As part of our mission to enrich the lives of cancer patients and boost their sense of well-being during treatment, One Wig Stand is launching the Make the Cut: Hair Donation Campaign to collect as many ponytails as possible from across Lebanon to be able to create and provide wigs for all those who can’t afford one.
The campaign, planned with the support of L'Oreal Professionnel, will be running across Lebanon until June 2013 with creative collaborations planned along the way to boost involvement and hair donations from the community. Wigs will be made and distributed locally.